Daniel Lafleur Ottawa, ON
Marketing Communications Specialist

Daniel
Lafleur.

Honours Bachelor of Digital Marketing

I create campaigns across media, visuals, and events that are built around audience behaviour and real engagement, with experience developing content and strategies that connect with audiences in a meaningful way.

Campaign Strategy Digital Marketing PR & Editorial Visual Design Content Creation Social Media
01

Selected Work

Bar Mayla

Video Production · Social Media

Bar Mayla

A launch-focused campaign to position Bar Mayla as Kingston's premier cocktail destination across Instagram and Facebook.

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Journalism · Public Relations

Editorial & PR Writing

Published student profiles and an official City of Kingston press release demonstrating range across editorial and PR.

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Siem Reip

Graphic Design · Food & Beverage

Siem Reip Restaurant

Promotional graphics for a local Thai & Cambodian restaurant designed to drive weekly specials traffic.

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St. Larry's Pub

Event Marketing · Poster Design

St. Larry’s Pub

Event posters for charity nights, bingo, and stand-up comedy at SLC's beloved campus pub.

View Project →
02

About

“In a field as dynamic as marketing, continued growth, learning and constant improvement is what makes a great marketer.”

Strategy meets creativity.

I am a digital marketer dedicated to continuous growth, blending a solid creative foundation with advanced strategic insights. After successfully completing the Advertising & Marketing Communications program at St. Lawrence College in Kingston, Ontario, I transitioned into an Honours Bachelor’s degree in Digital Marketing at Algonquin College to further elevate my skill set and stay ahead of industry trends.

My portfolio spans content creation, journalism, public relations, and visual design - built through real-world client work and hands-on partnerships with local businesses and organizations. From co-authoring press releases with the City of Kingston to designing event campaigns for campus venues, I bring intentionality and craft to every brief. I believe the best creative work comes from deeply understanding a brand’s audience before picking up a pen or opening a design tool.

Advertising Campaign development, concept to delivery
PR Writing Press releases, media relations
Journalism Editorial writing, profiling, interviews
Design Promotional graphics, visual identity
Video Social-first video production
Strategy Audience research, brand positioning

Let’s work
together.

Whether you need a fresh campaign, compelling copy, or creative direction - I’m ready for the brief. Don’t hesitate to reach out.

+1 (613) 583-5545