Published articles and institutional communications by Daniel Lafleur
From student profiles to official press releases in partnership with the City of Kingston, these pieces demonstrate a range of written communication skills across journalism and public relations.
A profile of a French-born business and marketing student who arrived in Canada with an entrepreneurial spirit - and a firm belief that soft skills matter more than any certificate.
Written in a magazine-profile style, the piece demonstrates the ability to conduct and synthesize interviews, build narrative structure around a subject, and translate a personal story into content that resonates with student and young professional audiences. It was peer-reviewed by industry experts, though not formally published.
“Soft skills are more important than hard skills. They are harder to learn; but they’re the skills that set you apart.”
- Milo Peron, as quoted in the articleWhat makes this profile compelling is how Peron's cross-cultural perspective reframes the college experience itself — not as credential-building, but as a proving ground for adaptability, initiative, and the kind of self-awareness that no course can fully teach.
Full Article - PDF
An official press release announcing a new partnership between the City of Kingston’s Music Office and SLC’s AMC program - giving students hands-on experience promoting Kingston-area musicians.
I wrote a formal press release that required a clear, structured writing style and attention to tone, accuracy, and clarity. The piece developed my ability to communicate information in a professional format while maintaining consistency with brand messaging.
“This collaboration offers invaluable real-world experience for these students while also serving the Kingston music community.”
- Kathy Patterson, SLC AMC Program CoordinatorThe document demonstrates command of institutional voice and press release convention - including quote attribution, program details, contact information, and a boilerplate organization summary.
Full Press Release - PDF
“The best writing serves its reader, not its author.”
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